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Retail

Your customer doesn't separate online and in-store. Your reporting shouldn't either.

Hale helps retailers connect digital growth, ecommerce, and store traffic into one measurable system, instead of three teams reading three different dashboards.

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Retail brands we have worked with

  • Staples
  • Holt Renfrew
  • Grand & Toy

Retail

Performance marketing for retailers balancing digital and in-store growth

Retail is harder to measure than pure ecommerce, not because the marketing is more complex, but because the outcome splits across two channels that rarely talk to each other. A campaign drives a store visit. A search drives an online sale. Most reporting only sees one half of that story.

Hale builds marketing and measurement for retailers around the customer's actual path, not around which channel happens to be easiest to track.

Outcomes

What our retail clients actually see

  1. Improved traffic quality

    Visitors, online and in-store, who are more likely to convert.

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  2. Stronger product and category visibility

    Better presence in shopping feeds and search for the categories that matter most.

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  3. Better campaign performance

    Promotions and seasonal pushes measured against the right outcome, not just clicks.

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  4. More measurable growth

    A clearer answer on which channels are actually contributing, instead of a guess split across two systems.

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Growth Challenges

The pressure points retail feels differently than pure ecommerce

  1. Connecting online and offline

    A digital campaign that drives store visits looks like it underperformed online, when it actually worked exactly as intended.

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  2. Competing in paid search and shopping

    Crowded categories where every competitor is bidding on the same terms and the same product feeds.

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  3. Improving local visibility

    Showing up for "near me" and location-specific searches across every market the brand operates in.

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  4. Increasing conversion

    Both online and in-store, where friction shows up differently but costs the same.

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  5. Measuring channel impact

    Knowing which channel actually deserves credit when the customer journey spans both.

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What We Do

One system across paid, local, web, and reporting

One connected growth systemDisciplines connected to one centre and to each other: Performance marketing and paid media, Local SEO, Website optimization, Retail campaign strategy, Analytics and reporting.Performancemarketing andpaid mediaLocal SEOWebsiteoptimizationRetail campaignstrategyAnalytics andreportingYour growth

Performance marketing and paid media

Search, shopping, and paid social campaigns built around revenue and store visits, not just online conversions.

Local SEO

Visibility for location-specific searches across every market, with consistent presence wherever the brand operates.

Website optimization

Product and category pages built to convert, whether the customer buys online or just decides to visit a store.

Retail campaign strategy

Promotional and seasonal campaigns planned around how retail demand actually moves, not a generic content calendar.

Analytics and reporting

A measurement approach that connects online activity to offline outcomes, so credit goes where it's actually earned.

Case studies

Results from across our work

Our approach

All marketing comes down to three things.

More of the right people see your brand. More of them buy. And each new customer costs less and is worth more.

  1. Attention

    More of the right people see the brand.

    Measured by qualified traffic and reach

  2. Conversion

    More of them buy.

    Measured by conversion rate

  3. Efficiency

    Each customer costs less and is worth more.

    Measured by MER and LTV:CAC

Retail marketing FAQs

Can you actually connect online campaigns to in-store sales?
We build toward that connection wherever the tracking allows it, store visit conversions, location-based reporting, and consistent measurement across both channels. It's rarely perfect, but it's far better than treating them as unrelated.
Do you handle local SEO for multi-location retailers?
Yes, including Google Business Profile management and citation consistency across every market the brand operates in.
Can you help with seasonal and promotional campaigns specifically?
Yes. Retail demand moves on its own calendar, and campaign planning needs to move with it, not against it.
Do you manage shopping feeds and product listings?
Yes, as part of paid media and SEO working together, since product visibility depends on both.
What if our online and in-store teams use different reporting today?
That's common. Part of this work is building a shared measurement view so both teams are looking at the same picture.
How do we get started?
A Performance Growth Audit, scoped to look at both digital and in-store performance together.

Ready to see the whole picture, not just half of it?

If online and in-store performance get reported separately today, that's the gap most worth closing first.

Apply for a Growth Audit Explore services