Strategy-led growth agency
You've outgrown the marketing engine that got you here.
We find what's holding your growth back and fix that first. Then a senior team that has done this many times before builds the plan and runs it with you.
Trusted by brands across North America
Sound familiar?
What got you here won't get you there.
- Growth is outrunning the team and the systems behind it.
- Results have flattened, and nobody can say exactly why.
- New business still depends on referrals, not on marketing leadership can count on.
Proof
You're in good company.
Our team has worked with brands across North America to drive measurable results across a broad range of markets and industries.
$1 in returned $4.72 out
Examples
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+78%
return on ad spend, with spend held steady
−41%
cost per acquisition
Read the case study -
+65%
return on ad spend
−32%
cost of acquisition
Read the case study -
+61%
return on ad spend
−27%
cost per lead
Read the case study Review: client permission pending
In their words
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“The Hale team didn't just bring results. They brought clarity. Every conversation pushed us forward. They acted like an extension of our team.”
VP, Marketing, Saje Read the Saje case study -
“Hale helped us unlock growth without losing who we are. They made our spend smarter, our process easier, and our results stronger.”
Head of Growth, tentree Read the tentree case study -
“Hale helped us move faster without losing clarity. Our strategy got simpler. Our results got better. Our studios got busier.”
VP, Marketing, Orangetheory Read the Orangetheory case study
The fix isn't more hands, it's applying experience at scale.
You don't need more people in the room.
We don't believe in the bait and switch. The senior people you meet are the people who do the work, across strategy, paid, organic, creative, web, AI and analytics, in one connected system.
We only hire senior people, and they stay in your business week to week. You won't find a bench of junior staff learning on your account.
Who we work with
We work with brands that are…
Scaling fast, but the system is cracking.
Growth is outpacing the marketing built to support it. You need senior strategy before something breaks.
Stalled, and nobody knows why.
The old playbook stopped working. Paid is getting less efficient, and the reports explain what happened but not what to fix.
Good business, unreliable marketing.
The business is profitable and well managed, but you've never been able to get a handle on marketing that works.
Growth takes more than one channel working alone.
Hale connects the disciplines that drive growth: strategy, paid media, search, AI, websites and measurement. Each has a clear job, and they work as one system.
Performance Marketing
Paid media run against revenue and profit, not platform metrics.
- Google Ads
- Meta Ads
- TikTok Ads
- Performance Max
- YouTube
SEO & Organic
Search visibility that compounds: technical SEO, content and local.
- Technical SEO
- Content
- Local SEO
- Schema
GEO
Generative Engine Optimization: get cited and recommended inside AI answers.
- ChatGPT
- Perplexity
- Google AI Overviews
- Gemini
- Copilot
Website Development
Sites and landing pages built to convert the traffic you pay for.
- Landing pages
- Conversion rate
- Site speed
Analytics & Measurement
Reporting that tells leadership what to do next.
- GA4
- Google Tag Manager
- Looker Studio
- Attribution
- MER
Marketing Strategy
Clarity on what is broken, what to fix first and what to ignore.
- Growth audit
- Channel mix
- Budget planning
The growth model
All marketing comes down to three things.
More of the right people see your brand. More of them buy. And each new customer costs less and is worth more. Strategy sets the targets for all three, and measurement keeps score.
Attention
More of the right people see the brand.
Paid media, SEO, GEO and content, aimed at buyers rather than clicks.
Measured by qualified traffic and reach
Conversion
More of them buy.
Offers, landing pages and a website that makes buying easy.
Measured by conversion rate
Efficiency
Each customer costs less and is worth more.
Budget moved to what works, plus retention and repeat purchase.
Measured by MER and LTV:CAC
How we get there
- Strategy
- Traffic
- Conversion
- Retention
- Measurement
The team
Senior people who know what to do.
When growth pressure is high, your budget shouldn't be a training ground.
Every Hale client works with senior strategists and practitioners who stay close to the plan and to the day-to-day work. About 20 full-time people, and around 35 including our regular contractors, across Toronto, Calgary, Vancouver and New York.
Matt Bergmann
Co-Founder & President
Michael Perry
Co-Founder & CTO
Lindsay Goodyear
SVP & Managing Director
The Performance Growth Audit
Find what's actually holding growth back.
A focused review of your strategy, media, organic, website and measurement, with a clear answer on what's working, what isn't and what to fix next. We can't do this for everyone, so it starts with a short application.
What we review
- Growth goals and business priorities
- Paid media performance
- Organic visibility and search demand
- Website and landing-page conversion paths
- Analytics and measurement gaps
- Channel alignment and wasted effort
What you get
- A clear diagnosis of what's holding growth back
- Priority opportunities across the marketing system
- Recommendations on what to fix, scale, pause or test
- A practical roadmap for the next stage of growth
- Direct input from senior Hale strategists and practitioners
The pressure to grow is real. Here's where to start.
Apply for a Growth Audit