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Franchise & Multi-Location

Consistent performance across every location.

Franchise and multi-location brands need local visibility and brand consistency at the same time. Hale runs this through Halo, our platform built for multi-location marketing at scale.

Multi-location brands we have worked with

  • Orangetheory Fitness

Franchise & Multi-Location

One brand, many markets, one system

Multi-location growth has a built-in tension: every location needs to show up locally, while the brand needs to stay consistent everywhere. Handle it location by location and it doesn't scale. Handle it only at the brand level and local visibility suffers.

Halo is how Hale solves that, local search, paid media, and reporting managed across every location from one system, so performance is consistent market to market instead of dependent on whoever's running each one.

Full Halo details are coming to this page. In the meantime, the fastest way to see whether it fits is a conversation.

Our approach

All marketing comes down to three things.

More of the right people see your brand. More of them buy. And each new customer costs less and is worth more.

  1. Attention

    More of the right people see the brand.

    Measured by qualified traffic and reach

  2. Conversion

    More of them buy.

    Measured by conversion rate

  3. Efficiency

    Each customer costs less and is worth more.

    Measured by MER and LTV:CAC

Managing marketing across many locations?

If local visibility and brand consistency feel like a trade-off today, that's exactly the problem Halo is built to remove.